The Wall Street Journal recently wrote in a blog post that Facebook is testing out a “trending topic” feature with news for the desktop users of the product. The new add-on appears in the right side of the feed as a box with the latest hot topics (see picture). It seems to be a trial only for desktop users, but earlier this month, Facebook started showing trending topics to some mobile web users.
A spokesperson from the company said that “they are running a small test of a unit on the News Feed that displays topics currently trending on Facebook. Right now it’s only available to a small percentage of US users and it is still in the early stages of development.”
This new add on might be related to the hashtags features introduced by Facebook two months ago and tracks the buzz from 1.15 billion users. The company introduced the hashtags so people can organize their discussions about events, persons and other important news.
Facebook is kind of a late adopter for hashtaging topics, considering that Twitter and linkedin introduced them a long time ago.